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Instagram is a hugely popular free photo and video sharing service that has become widely downloaded by users in the past several years. The organization recently announced that they will be serving ads to their users in the near future. They will be taking a subtle approach by delivering the advertisements in small numbers and in the form of photos and videos from a handful of brands that are already members of the Instagram community. Their objective is to make the ads feel as natural as possible so that it will not mar the user experience. Users will have the option to hide ads that they do not like and even provide feedback. As of now, the ads will be limited to users only in the United States. Instagram's reason for introducing advertisements is to build a sustainable business that will be able to support and prepare for the large future plans of the organization.
Is it inevitable for all large social media sites and applications to use advertisements in order to financially sustain themselves while continuing to offer free services? Even the social media giant Facebook was once without advertisements. Once the free site started growing exponentially in users and advanced in applications and programs, they implemented an aggressive advertisement plan to increase revenues. If that is the case, even though the ads may be annoying to some degree and is not a user-favorite, isn't it worth it for users to deal with them in order for them to continue enjoying free services with new and upgraded features?
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