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As football season comes into full swing, I am constantly reminded of how it has become such a large, popular part of the American culture. Although I am not a personal fan, it seems like once fall rolls around each year, football is all I read about on social media sites and hear about during conversations with friends, colleagues, and family members. It is no wonder that Facebook and FOX Sports engaged in a 6-month partnership during football season to bring polls, real time conversations, and viewer questions to enhance the telecast of games. According to the article, around 30 million Facebook users generated over 60-million NFL related interactions during the league's opening week. FOX Sports will take advantage of the high volume of activity on Facebook by using their data in a number of different ways to provide supplemental real-time social analysis to its live broadcasts, including the new FOX Sports 1 network. This is not the first time that a partnership of this nature has formed. In May, ESPN partnered with Twitter to promote television shows over the social networking site.
This partnership formed without any costs to either parties because it is a mutually beneficial endeavor. Social media sites thrive on busy conversations with many participants and organizations can use data on those conversations to target their topics and content around their audiences. In a statement given to Mashable, Justin Osofsky, VP of media partnerships and online operations for Facebook said, "Sports are inherently social and a big part of the conversations occurring on Facebook." Even for organizations that may not be traditionally "social", they can and should use social media sites to add an interactive spin to their product or service to enhance sales and production. It is a win-win situation!
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