link to article
This recent news article talks about the decision that Facebook made to change their advertisement policy in order to contain fewer advertisements for products and services that users are not interested in. Facebook stated that "When deciding which ad to show to which groups of people, we are placing emphasis on feedback we receive from people about ads, including how often people report or hid an ad". The world's No. 1 online social network has been trying to make ads more prominent without receiving backlash from its users. However, it has started taking over more space on users' main newsfeeds. Nate Elliot from Forrester Research said Facebook needs to keep weight-loss and teeth whitening ads in the less intrusive, right-hand side of the web page while reserving the space within users' newsfeed for higher quality ads. The company did not elaborate on the details of the change, but users can expect to see some changes in the distribution of advertisements.
Advertisements generate roughly 85% of Facebook's revenues, so it must have meant that the organization was facing quite a bit of resistance and complaints from users in order for them to make this decision. As important as revenue from advertisements are, the user experience is even more important. In order to continue growing the the network of users and avoid backlash from individuals who feel that their private space is invaded, social networks need to be strategic and careful not to cross the line when it comes to advertisement. It will be interesting to see which approach Facebook takes to re-vamp their advertisement policy and whether it will change the types of organizations that advertise with them.
Sunday, September 29, 2013
Sunday, September 22, 2013
Facebook Partners with FOX Sports
Link to Artlice
As football season comes into full swing, I am constantly reminded of how it has become such a large, popular part of the American culture. Although I am not a personal fan, it seems like once fall rolls around each year, football is all I read about on social media sites and hear about during conversations with friends, colleagues, and family members. It is no wonder that Facebook and FOX Sports engaged in a 6-month partnership during football season to bring polls, real time conversations, and viewer questions to enhance the telecast of games. According to the article, around 30 million Facebook users generated over 60-million NFL related interactions during the league's opening week. FOX Sports will take advantage of the high volume of activity on Facebook by using their data in a number of different ways to provide supplemental real-time social analysis to its live broadcasts, including the new FOX Sports 1 network. This is not the first time that a partnership of this nature has formed. In May, ESPN partnered with Twitter to promote television shows over the social networking site.
This partnership formed without any costs to either parties because it is a mutually beneficial endeavor. Social media sites thrive on busy conversations with many participants and organizations can use data on those conversations to target their topics and content around their audiences. In a statement given to Mashable, Justin Osofsky, VP of media partnerships and online operations for Facebook said, "Sports are inherently social and a big part of the conversations occurring on Facebook." Even for organizations that may not be traditionally "social", they can and should use social media sites to add an interactive spin to their product or service to enhance sales and production. It is a win-win situation!
As football season comes into full swing, I am constantly reminded of how it has become such a large, popular part of the American culture. Although I am not a personal fan, it seems like once fall rolls around each year, football is all I read about on social media sites and hear about during conversations with friends, colleagues, and family members. It is no wonder that Facebook and FOX Sports engaged in a 6-month partnership during football season to bring polls, real time conversations, and viewer questions to enhance the telecast of games. According to the article, around 30 million Facebook users generated over 60-million NFL related interactions during the league's opening week. FOX Sports will take advantage of the high volume of activity on Facebook by using their data in a number of different ways to provide supplemental real-time social analysis to its live broadcasts, including the new FOX Sports 1 network. This is not the first time that a partnership of this nature has formed. In May, ESPN partnered with Twitter to promote television shows over the social networking site.
This partnership formed without any costs to either parties because it is a mutually beneficial endeavor. Social media sites thrive on busy conversations with many participants and organizations can use data on those conversations to target their topics and content around their audiences. In a statement given to Mashable, Justin Osofsky, VP of media partnerships and online operations for Facebook said, "Sports are inherently social and a big part of the conversations occurring on Facebook." Even for organizations that may not be traditionally "social", they can and should use social media sites to add an interactive spin to their product or service to enhance sales and production. It is a win-win situation!
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